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Posted on: May 14, 2022

Town of Colonial Beach Receives Virginia Tourism Corporation Grant for Tourism Marketing...

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Town of Colonial Beach Receives Virginia Tourism Corporation Grant for 

Tourism Marketing of Potomac River Festival


Governor Glenn Youngkin announced that Virginia Tourism Corporation (VTC) awarded more than $2.7 million for 259 local and regional tourism marketing programs across the state to help increase visitation and revenue for Virginia’s localities through tourism. 


Town of Colonial Beach, Virginia (CBVA), received a $10,000 grant for its cherished Potomac River Festival. Colonial Beach’s tourism arm, VisitCBVA, partnered with Colonial Beach Chamber of Commerce to supply $9,950 in matching funds for the project. A time-honored Colonial Beach tradition, Potomac River Festival is now in its 71st year. Held annually (this year June 10-12, 2022) on Town Hill, the event includes a Grand Feature Parade, Pet Parade, Boat Parade, Music, Food and Craft Vendors, beauty pageant, fireworks, and MORE! Kicking off the event Friday evening is “the loudest parade in the country”, a loud and proud Firemen’s Parade around the Point. 


"No other event in Town captures the essence of Colonial Beach more than our cherished Potomac River Festival," beamed Mayor Robin Schick. "We look forward to sharing this beloved celebration with new guests, as we have for over 70 years."


"Town of Colonial Beach is grateful to VTC for awarding us this grant," expressed India Adams-Jacobs, Town Manager. "These funds provide an opportunity for us to market our town to a wider audience and present compelling reasons for tourists to consider our beach town for their next vacation."


“These grant funds provide an important opportunity for communities across the Commonwealth to accelerate recovery efforts and continue with their best-in-class marketing initiatives to attract new travelers,” said Rita McClenny, president and CEO of Virginia Tourism. “Increased visitation translates directly into revenue generation, underscoring tourism’s important role in stimulating economic growth and expansion”

The VTC Regional Marketing Program aims to help Destination Marketing Organizations (DMOs) drive overnight visitation and to supplement funding for economically significant special events and festivals in order to increase overnight visitation. The DMO funding is projected to drive more than 125,000 room nights over the next 18 months.

More information on VTC’s Regional Marketing Program can be found at

About Town of Colonial Beach, Virginia (CBVA) 

Located approximately 65 miles from Washington, DC, and Richmond (35 nautical miles from the Chesapeake Bay), on the Potomac River, CBVA is a river and beach town, home to the second largest sand beach in Virginia and the last southbound deep-water port. Situated on a peninsula, Colonial Beach is a resort in the Northern Neck, with various lodging, eating/drinking establishments, retail, cultural and recreational opportunities, including events year-round.   

About Virginia Tourism Corporation
Virginia is for Lovers is one of the most iconic and recognizable travel brands in the world. Using that powerful brand equity, Virginia Tourism Corporation (VTC) is charged with promoting the Commonwealth as a premier travel destination by showcasing all there is to love in a Virginia vacation. The dollars spent by travelers fuel the economy, provide jobs for Virginians, and improve communities across the state. Simply put, tourism helps make Virginia a great place to live, work, and vacation. Learn more at